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Curate Your Legacy

What is PRIME's Curate Your Legacy?

PRIME's Curate Your Legacy consists of two promotions. The Curate Your Legacy Promotion: Participants have the chance to win up to $1 million (USD). See Official Rules. The Collector Series Rewards Program: Participants can collect and redeem points

Who's eligible to play and win?

The Promotion and Rewards Program is only open to legal residents of the U.S., Canada, Mexico, Australia, UK, France, Germany and South Africa, who are at least 16-years-old. For more details, check out the Official Rules and the Rewards Terms. Poten

Where can I find PRIME's Collector Series bottles?

The limited-edition bottles are available in select stores throughout the U.S., Canada, Mexico, Australia, UK, France, Germany and South Africa. To see where PRIME is sold near you, visit our Global Store Locator.

Can I participate without making a purchase?

During the Curate Your Legacy Promotion Period (which begins June 2, 2025 and will end no later than July 13, 2025), U.S. and Canadian residents only may participate for free. For more details, check out the Official Rules and the Rewards Terms.

When can I play?

To Participate in the Promotion: You may begin scanning/entering your cap codes at 12:01:00 a.m. ET on June 2, 2025/6:01 a.m. CEST on June 2, 2025/1:31 p.m. ACST on June 2, 2025. PARTICIPANTS ARE SOLELY RESPONSIBLE FOR DETERMINING THE CORRESPONDING T

How do I score the prize in the promotion?

To win the Prize of $1M USD (or portion thereof), hunt down the 10 different digital Prime Trophies. Scan or enter the 12-digit alphanumeric code found under the cap to unlock your bottle's Trophy (by the Prize Claim Deadline/in Germany, Closing Date

What happens if I complete my trophy collection but I can't find my codes?

Unfortunately, without the ten (10) required bottle caps (or, for the United States and Canada, pieces of paper bearing Codes), you cannot claim the Prize. For more details, check out the Official Rules.

What happens if no one completes the trophy collection/the prize is not claimed?

If no one completes the Trophy Collection (i.e., "unlocks" all ten [10] digital Trophies], or the Prize is not claimed, then all eligible entrants who inputted the highest number of different types of Codes [that is: collected the highest number of d

How can I get PRIME merch?

Each code under the cap Code/Trophy has a predetermined point value. Collect enough Points to redeem for merch. For more details, check out the Rewards Terms.

When will I get my PRIME merch?

Reward item(s) will ship to the address you provide approximately twelve (12) weeks after confirmation of redemption of Points. If you have redeemed Points for multiple Reward items, each Reward item may be shipped separately. For more details, check

What if I have questions about my merch order?

All merch orders are final sale and subject to shipping and taxes. For additional questions, send a message to our Customer Service Team!. For German residents only: Questions or complaints in connection with Rewards  can be addressed by email to col

Does the Collector Series edition of PRIME Hydration have caffeine?

No, PRIME Hydration is caffeine-free.

What is your Privacy Policy?

View our Privacy Policy available at https://drinkprime.com/pages/privacy-policy (AUS, CAN, MX AND US); https://drinkprime.uk/pages/privacy-policy (UK, DE, FR AND SA)!

What if I have more questions?

Need to talk 01-v-01? Send a message to our Customer Service Team!. For German residents only: Questions or complaints in connection with the Game can be addressed by email to [email protected] (subject: Prime Curate Your Legacy Promotio